Despite the last-minute abandonment of an almost completed dedicated factory due to protests over land seizures, Tata Motors is to launch its much-awaited Nano at a function in Mumbai on 23 March.
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Launch cars (built in existing company plants until a new factory in another region is ready) will go on display at dealers in the first week of April which will take orders (‘bookings’ in local parlance) from the following week, Tata said.
Tata unveiled the car – starting price one lakh or INR100,000 (US$2,000) – at a motor show on 10 January 2008, and said it had attracted “an unprecedented interest in the country”, with its website having recorded over 30m hits in the past year year and the creation of over 6,000 online interest groups and communities.
The automaker is making arrangements “for the widest possible network” to take orders, it said.
