Tata Motors has announced its official entry into Australia, under a new independent distributor, Fusion Automotive Australia which will have exclusively marketing and distribution rights there.
Some vehicles are already imported by a Queensland dealer whose future status is unknown, GoAutoNews reported separately.
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Fusion will introduce a range of light commercial vehicles, in 4×2, 4×4, single and crew-cab variants, with Euro V turbo diesel engines.
Tata MD Karl Slym said: “We are very pleased to announce our entry in Australia and this marks an important milestone in the continued expansion of our global footprint.”
Fusion MD Darren Bowler said: “The vehicle range, starting with light commercials, will be competitively priced and will offer a greater level of value than what is available in the current market. There is no tougher place on earth to test vehicles than on some of the toughest and most demanding roads across India, and we believe that gives us a competitive advantage.
“The light commercial segment is now the third largest segment [locally] with 13 major brands in the 4×2 and 4×4 categories. We believe there is demand in Australia for a utility range of vehicles with the toughness and value for money equation that Tata products deliver.”
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By GlobalDataFusion plans to appoint 13 dealers across Australia by the end of 2013. Eventually, there should be about 25.
