Tata Motors is evaluating various options for entering the Chinese passenger car market. The company will start with its Indica range – the hatchback and saloon versions are most likely to be introduced.
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Tata is considering both the independent and joint venture routes for China. Earlier rumours had surfaced that the company was in talks with SAIC for a joint venture. The Indica and Indigo (saloon) variants would be marketed as affordable family cars.
Tata’s much-celebrated joint venture with Rover for the City Rover has not been very successful with sales much below the 20,000 units a year target. Most analysts reckon the relationship is on the rocks.
The Indica is currently being displayed at the second ‘Made in India Show’, jointly organised by the Confederation of Indian Industries and the Indian embassy, in Beijing.
The company is also planning to launch its Daewoo range of commercial vehicles in China. With Daewoo, Tata finally has products that can be sold in China. Its own domestic range of trucks is too underpowered for that market.
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By GlobalDataDeepesh Rathore / Tilak Swarup
