Tata Motors and Iveco, the commercial vehicle arm of Fiat Group, have entered into a sales tie up to market each other’s vehicles, the Times of India reported.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Tata Motors will distribute its trucks through Iveco’s global sales network and Tata dealers will market Iveco’s to-be-launched light commercial vehicles range in the country, the report said.
The companies signed a memorandum of understanding in February to analyse areas where they could cooperate.
The report said that Tata Motors will use Iveco’s sales network in markets like Brazil, Argentina, Russia and other markets where it has no significant presence and will also utilise Iveco’s services network in these markets.
In addition, the Indian automobile company will use Iveco’s engines in its new trucks, expected to launched soon by South Korea-based Tata Daewoo Commercial Vehicle Co, the newspaper said.
