Renault India is looking to boost its market share of just 0.24% to reach 100,000 sales by the end of 2014.
That would give it a big leg up towards a achieving a market share of 5% by 2015, managing director Marc Nassif told the Economic Times of India.
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He said: “Renault India has a great product plan. The challenge will be to scale up the organisation, dealerships and deliver 100,000 vehicles a year. India needs to be among the top 10 markets for Renault by 2013.”
The company sold just under 4,000 units in fiscal 2012 and hopes to do 30,000 units in the current calendar year.
Renault has struggled to find products from its stable that are appropriate for the Indian market. For instance, the global team had shortlisted the Clio supermini and the Megane small car for the mass market but they could just not meet Indian price parameters, according to insiders.
The French carmaker is keen that markets other than an ailing Europe – which accounts for half of its business – contribute more. Russia, Brazil, India and China – where Renault plans to begin production soon – have been targeted to make key contributions.
