Consumer durables giant Panasonic has said it is targeting new business in India’s automotive sector.

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Panasonic India Director Operation and Planning Arjun Balakrishnan told the Press Trust of India that the company is looking to enter the domestic automobile sector with a product in the infotainment area.


“We are already a major player in the in-house car entertainment (music players and LCD screens) segment and now are also looking to enter the Indian automobile segment,” Balakrishnan said.


The company is in the process of negotiating with leading car makers in the country to sell its product to them, which it plans to launch in the second quarter of 2011.

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