Renault, Nissan and Indian motorcycle maker Bajaj Auto on Monday said they would form a joint venture company to develop, produce and market a low-cost car (code-named ULC) priced from $US2500 wholesale.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


At that price, the new car would provide strong competition for rival Tata’s new Nano. The new company will be 50% owned by Bajaj Auto, 25% by Renault and 25% by Nissan.


Targeting the growing Indian new vehicle market, the new car will be made in a new plant to be constructed in Chakan (Maharashtra state) with an initial capacity of 400,000 units a year.


Sales will start early in 2011 in India, the primary market, and will later expand to other emerging markets around the world.


The three automakers said the project is now at the joint product development stage and on track to meet targeted performance & cost.


Bajaj low cost car details soon

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact