India’s leading passenger car company Maruti Udyog has recorded better than expected sales for May 2004 at 44,212 units including exports of 6,171 units. Sales were up 12.8% compared to May last year.
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The rise was dampened by the relatively higher comparative base for May 2003 when sales were unusually high following strikes at a critical vendor and transporters in April. This lead to a major shift of April demand to May.
Though overall sales rose, Maruti’s bread and butter product, the 800, recorded a drop of 41%. Comparison is skewed due to the unusual events in April last year, which probably affected the 800 the most.
The cumulative sales figure for the B-segment offerings, the Alto, Zen and WagonR posted the highest gains with a 64% rise to 21,137 vehicles.
Exports increased 131% over a relatively smaller base to 6,171 units.
The C-segment offerings – Esteem and Baleno – improved sales 37% to 1,510 units. Price reductions and incentives have helped these make gains.
Deepesh Rathore / Tilak Swarup
