India’s luxury car market crossed the 15,000 mark for the first time in 2010 with complete control by the Germans.
BMW, Mercedes and Audi booked cumulative sales of 15,068 units in calendar 2010 while BMW India has emerged as the leading luxury car brand in the country. It topped the sales charts for the consecutive second year selling 6,246 units (4,200 in 2009) in calendar 2010. The company registered growth of about 73% and accounted for a market share of 40% during the year.
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India was also among the top three fastest growing markets. BMW India president Andreas Schaaf said: “In terms of the sales growth rate, India was among the top three markets for BMW after China, which saw over 80% growth. India and Korea followed at around the same level.”
Sales even passed BMW India’s expectations. The company has achieved this figure on the strength of 3, 5 and 7 series sales. It sold 2,432 3 series, 2,403 5 series, 535 7 series 187 X1, 28 X3 228 X5, 189 X6, 82 Z4 and 150 5 GTs.
Mercedes-Benz India also concluded the year remarkably. The company sold 5,819 cars, up 80% year on year. E–class sales were 2,490 units (2009; 1,024), C-class 2070 (1,579) and the SUV range 523 units (140). It also booked record December sales of 710 units.
Audi emerged in 2010 as among the fastest growing luxury brand in India. The company booked 81% growth and passed its annual sales targets yet again, shifting 3,003 cars versus 1,658 in 2009. December sales rose 96% to 212 cars.
All three luxury carmakers attributed their success to strong product lines, regular new model launches and increasing reach as dealer networks extended smaller cities.
Audi expects further growth from A8L and A6 launches in 2011.
