Hyundai Motor chose India to launch its new global subcompact SUV model called the Creta.
The automaker claimed the Creta is “one of the toughest and strongest SUVs in its segment” with an emphasis on body rigidity and crash performance.
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A ring frame increases body stiffness while advanced high strength and ultra high strength steel are used.
A front end modular structure reduces maintenance cost.
Launch engines are 1.6 petrol and diesel plus a 1.4 diesel. Six speed manual transmissions are standard while the six speed automatic is a claimed class first.
The SUV comes with various features including navigation system, smart key with push button start and leather seats.
India’s Business Standard said Honda India received over 15,000 ‘pre-bookings’ [orders] in the 20 days before launch.
The Creta was designed and developed in Korea.
Engineers in Hyderabad and Chennai helped customise it for Indian conditions.
In India, the Creta will compete with Ford’s Ecosport, the Renault Duster, Nissan Terrano and Mahindra Scorpio, Mahindra XUV500 and Tata Safari Storme.
The SUV segment has been growing in India since 2013 at an annual rate of 25% but declined 6% in January-May 2015.
