Ford India has said it had commenced the production of Fiesta sedan at its manufacturing unit in Maraimalai Nagar, near Chennai.
The Maraimalai Nagar manufacturing unit is Ford’s sixth unit in the world to manufacture Fiesta after Rayong, Thailand; Cuautitlan, Mexico; Valencia, Spain; Cologne, Germany; and Nanjing, China.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Mr Michael Boneham, MD & President, Ford India, expressed his excitement on the new development stating, “We are thrilled to see Ford’s latest world-class premium sedan rolling off the Chennai assembly line, continuing India’s emergence as a regional manufacturing hub for Ford. We are committed to growing our operations in Tamil Nadu and bringing new products to India in the coming years.”
Earlier this year, the company said it would be launching eight new models in the next two years to increase market share in the Indian auto industry. The new Ford Fiesta is the first car to be launched under this strategy.
