Despite a downturn in the market, Ford sales in India have increased 35% so far this year. Last month, the company broke ground for its new plant in Sanand, Gujarat.
Ford India sold 90,612 vehicles between January to September compared to 67,253 during the same period last year.
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Local president and MD Michael Boneham said: “Despite increasing fuel prices and an increasingly challenging market, consumers continue to choose the fuel-efficient, affordable vehicles and we are close to reaching the 100,000 sales milestone for this year.”
Boneham said Ford’s aggressive expansion plans and long-term commitment to India will allow the company to continue developing, building and selling more vehicles. India’s importance to Ford was reinforced by the recent ground-breaking at the new US$1bn facility.
“With support from newer vehicles such as the Fiesta, sustained demand for the Figo, and our efforts to remove bottlenecks with suppliers’ constraints to manufacture more diesel cars, we are hopeful of reducing the waiting period on diesel cars and boosting sales.”
The Figo continued to see a surge in demand as Ford India exported 2,469 cars last month, adding one new market, Jamaica, and extending its list to 27 countries.
Boneham said exports are a strong part of Ford India’s growth strategy and the company plans to eventually export the Figo to close to 50 markets.
Ford has also opened a new warehouse for spare parts in northern India near Gurgaon in Haryana state. The facility is located near the Kundli- Manesar- Palwal highway and Kundli– Ghaziabad–Palwal highway.
