Fiat has set a target of 80-100 independent dealers spread across 35 Indian cities in the next 12-18 months as it looks to double its market share in the next two to three years, having ended a showroom-sharing deal with Tata Motors.
Senior vice president of Fiat India, Enrico Anatasio, told the Economic Times of India: “We are moving to an important milestone with our own exclusive dealers. The volumes will improve gradually and with the complete dedicated approach, the result can be much better.”
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Fiat India sold only 18,000 units in 2011-12 in a market of over 2m vehicles giving it a share of 0.7%.
Anatasio added: “With a focused dealer network and launch of new variants and brands going ahead, we are aiming to double the market share to 1.5%.”
The company said first quarter volumes of the Punto are much higher compared with a year ago following the launch of variants such as the Sport. In order to boost its brand image, Fiat also inaugurated its second exclusive Fiat Caffe, a lifestyle showroom in Pune’s up market Koregaon Park, which will be run by Millenium Motors.
Fiat is also working with its alliance partner Chrysler on a new product line strategy which may include Jeep entering India over the next few years.
Anatasio said: “We may not necessarily bring all the brands, but we may look at some opportunities.”
