Fiat is restructuring its operations in India to complete the separation from its former joint venture partner Tata Motors, reported the Economic Times.
The Italian carmaker has less than 0.4% share of India’s car market and plans to launch its own sales outlets by March, Ravi Bhatia, vice-president (commercial) at Fiat India Automobiles said. He added that Fiat is aiming to achieve a 10-fold increase in market share.
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“We are re-structuring the entire Indian company right from products to the brand as well as the distribution network to reach the sales position held globally by the Fiat Group. We aim to have 80 dealers by March 2013 across 67 major cities to turn around our Indian operations.”
Fiat formed its joint venture with Tata in 2008 to manufacture, sell and service its vehicles but the two decided to part ways earlier this year. The Italian company’s sales dipped 48% to just 4,061 cars in the first five months of the current fiscal year, with only 472 cars sold in August, its lowest monthly tally since December 2010.
Bhatia said that the company also plans to introduce cars and SUVs from its American subsidiary Chrysler to India by 2014.
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