Fiat may call on the Chrysler portfolio to boost its performance in India where sales are disappointing.
Fiat India commercial chief, Enrico Atanasio, said the company should be looking at MPVs and SUVs from Jeep, Dodge and Chrysler to help achieve its growth targets.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
He admitted that Fiat is not satisfied with the growth rate achieved in India so far and is reviewing its strategy for the market.
“A lot is cooking in terms of the future. We will reinforce our presence and will work on future products.”
Fiat is in the process of breaking away from its dual dealerships with Tata in India and Atanasio said this would lead to better sales for the Italian car maker.
“It is pretty evident that Indian customers are not comfortable with the dual model strategy.”
Fiat is also closely working with Tata to fine-tune its strategy for the Indian market and, being a leader in the small car market in Europe, it expects to perform much better.
He added that the company has changed its advertising agency and now has a new ad campaign while vehicles have been tweaked for Indian road conditions with better ground clearance and more robust air conditioning.
Atanasio said the regional headquarters has now been opened in Shanghai which will supervise operations in India which, along with China, “are the biggest growth markets for Chrysler and Fiat”.
