BMW India is to launch an aggressive sales push, introducing new products and expanding its dealer network after dropping from top to third place in the Indian luxury car market.
Philipp von Sahr, president, BMW Group India, said the product range would be expanded “to cover all opportunities in the luxury car segment” while the dealer network would be increased from 40 to 50 within the next 12 months, concentrating on Tier-1 and Tier-2 cities.
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Von Sahr was speaking at the launch of the now locally assembled X5, the eighth model to be assembled in BMW’s Chennai plant. This will be followed by the M3 sedan, M4 coupe and the M5, the five-door Mini Cooper, and two hybrids — the BMW ActiveHybrid 7, a petrol-electric luxury version of the 7-series sedan, as well as the i8 unveiled at the Delhi Auto Expo in February, all by the end of this year.
The carmaker is banking on new products to reinvigorate sales. Last year, BMW sold 7,327 units, down 22% year on year, while competitors Mercedes and Audi sold 9,003 (+32%) and 10,002 (+11%) cars respectively.
