Audi plans to continue using sister Volkswagen group company Skoda’s manufacturing facilities to produce its cars in India.
It currently builds three models for India at Skoda’s Aurangabad plant although it has not reached the economies of scale required to build its own factory, according to Michael Perschke, director, Audi India.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
He said “China and India have comparable, not similar, dynamics” and, by 2020, he expected the Audi sales in India to increase 10 times to 50,000 vehicles.
Although Audi does make smaller models, Perschke said the brand has adopted a ‘top-down’ strategy in India, launching high priced vehicles before coming out with smaller models.
He added Audi plans to increase its dealer network in India to 25 by the end of this year from 18 now. In the first quarter of this year, it sold 2,269 cars, a 41% increase over the 1,611 vehicles sold in the same period last year.
