Audi has introduced the RS 5 Coupe in India at a price of INR9.53m (US$159,950) (ex-showroom Mumbai). The automaker has decided to raise prices of its models by up to 3% to protect its margins as the rupee weakens. It’s the latest manufacturer to do so (Mercedes announced price rises recently).
Audi India head Michael Perschke told PTI, “We will increase prices by 2-3%. We have no option but to pass on some costs to customers. The price hike may take place between July and August.”
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Perschke said margins had been greatly affected by the sharp fall in the rupee over the last few weeks.
Audi India sold 750 vehicles in June, representing year on year growth of more than 4%. Cumulative sales for the January to June period were up 21% to 4,846 units.
“We are confident of maintaining the sales momentum and meeting our target of selling 10,800 cars this year. So far this year, we have launched six models including the RS 5 Coupe and we aim to roll out another three to four new models and variants in the remaining part of the year,” added Perschke.
Audi aims to expand its network in India from the current 26 dealerships to 34 by the end of 2013.
