Hyundai Motor Group (HMG) has announced the opening of a new €150m facility at the Hyundai Motor Europe Technical Center (HMETC) in Rüsselsheim am Main, Germany.
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Square Campus is the most significant investment in R&D facilities at HMETC since the opening of the Round Campus in 2003. HMG says it underpins the development of innovative technologies and will play a vital role in the development of future Hyundai, Kia and Genesis models in Europe.
Tyrone Johnson, Managing Director at Hyundai Motor Europe Technical Center, said: “The investment at Square Campus is a clear sign of our commitment to the region and reflects the importance of Europe in our long-term growth strategy. The extensive new capabilities at HMETC give us more independence and flexibility, while creating exciting new opportunities for collaboration between our brands. Fundamentally, Square Campus will also support us as we continue to grow our market share in Europe, developing new vehicles and technologies designed around the needs of our customers.”
The new site is equipped with the largest semi-anechoic chamber within HMG, allowing unrestricted Noise, Vibration and Harshness (NVH) and drive-by noise testing with complete independence from weather conditions.
Highly advanced dyno facilities at Square Campus will also play a key role in development, allowing for the comprehensive testing of vehicles and individual components, compatible with all-electric, hybrid and ICE powertrain applications. The facility is also equipped with a new EV charging laboratory, a driving simulator, and new facilities for extended Electronics System Development – including Over-the-Air-Updates (OTA), Cybersecurity, and Advanced Driver Assistant Systems (ADAS).
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By GlobalDataHMG says these industry leading capabilities allow HMETC to test and validate every type of vehicle under real world conditions, while ‘developing future products tailored to the unique expectations of European customers’.
Square Campus also supports the Group’s environmental objectives, incorporating recycled materials, photovoltaic panels and heat pump systems. This reflects the Group’s broader commitment to developing sustainable mobility solutions and achieving zero-tailpipe emissions globally by 2045.
The significant expansion is also a foundation for the continued growth of HMETC’s team, which has increased by 20% since 2024, with the organization now employing now more than 500 employees.
European development will also continue at HMETC’s facilities at the Nürburgring, opened in 2013. This facility was also expanded thanks to a €13m investment in January 2025, with an additional 834m2 of cutting-edge testing facilities, dedicated workshop areas and specialised laboratories.
