Hyundai Motor Group, including Hyundai Motor Company and Kia Corporation, reported a 5% year-on-year increase in US sales in February 2026 to 137,412 vehicles, driven by strong demand for SUVs and hybrid models. Combined sales of battery electric vehicles (BEVs) fell by 22% to 5,576 units, following the withdrawal last year of sales incentives and subsidies by the US government.
Hyundai Motor’s sales, including its up-market Genesis brand, rose by 5.7% year-on-year to 71,407 units last month, driven by a 28% rise in sales of its high-end Palisade SUV to 10,025 units and a 19% rise in sales of its Santa Fe SUV to 11,344 units.
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Kia’s sales increased by 4.3% to 66,005 units last month, driven by a 69% surge in sales of its Telluride SUV to 13,198 units, while sales of the K5 sedan rose by 61% to 13,198 units.
In the first two months of 2026, the Hyundai brand – excluding Genesis – sold 116,535 vehicles in the US, an 8% increase year-on-year, led by the Tucson compact SUV with 31,342 sales, followed by the Elantra sedan with 19,029 units and the Santa Fe SUV with 17,858 units.
Kia’s US sales rose by 8.5% to 130,507 units year-to-date, led by the Sportage SUV with 27,885 units, followed by the K4/Forte sedan with 23,506 units and the Telluride SUV with 22,622 units.
