Hyundai Motor and Kia Corporation sold a combined 96,160 vehicles in Saudi Arabia in the first six months of 2025, according to reports citing local industry data, as the auto-making units of South Korea’s Hyundai Motor Group continue to grow their presence in the largest market in the Middle East.
A total of 412,920 vehicles were sold in the country in the first half of 2025, with Toyota claiming a market share of around 28% with 118,022 sales, according to industry data. Hyundai and Kia have narrowed the gap in second place, with their combined market share rising to 23%, while Chinese car brands are understood to have accounted for a combined 12% share of the market.
Hyundai’s best-selling model in the kingdom is the Accent compact sedan, with 19,080 deliveries in the first half of the year, while Kia sold 15,530 Pegas sedans.
Hyundai Motor is building a new vehicle assembly facility in Saudi Arabia, its first in the Middle East, with a groundbreaking ceremony held in May 2025. The facility will be managed by Hyundai Motor Manufacturing Middle East (HMMME) and will have an initial production capacity of 50,000 vehicles per year. The company will produce internal combustion engine (ICE) and battery-electric vehicles, which it plans to sell locally and export to other markets in the region.
The facility, backed by Saudi Public Investment Fund (PIF) sovereign wealth fund, is scheduled to begin operations in the fourth quarter of 2026.
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