Nissan Motor plans to launch its Infiniti luxury brand in Japan by the end of the year, in an effort to compete more effectively with other luxury brands such as BMW, Mercedes-Benz and Toyota’s Lexus.

The company plans to start selling the Q50 model, an upgraded version of the Skyline sports coupe, through its existing Nissan dealer network in Japan. There are no plans to launch a dedicated dealer network in the country for the brand at this stage.

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Infiniti was originally launched in 1989 to help the company compete more effectively in the US market. Since then the brand has been launched in some other markets but not in Japan.

Nissan stepped up the global expansion of Infiniti in 2012, when it moved the brand’s global headquarters from Yokohama in Japan to Hong Kong to provide additional support for its operations in all-important mainland China.

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