American Honda Motor Company, the US unit of Japan’s Honda Motor Company, reported a 3% sales decline to 107,011 units in February 2025 from 110,110 units a year earlier, resulting in just a slight increase in year-to-date sales to 203,785 units from 203,320 units previously.
Sales of Honda-branded vehicles increased by 0.5% to 185,771 units year-to-date, while the Acura premium brand saw its sales drop by over 2% to 18,014 units. The company mainly sells locally-made vehicles in the US, with imports plunging by 26% to 931 units in the two-month period according to the company.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The CR-V SUV remains the company’s best-selling model in the US, albeit with sales falling by just over 1% to 57,738 units year-to-date, followed by the Civic with a 6% decline to 34,351 units, while sales of the HRV rose by 5% to 25,301 units and sales of the recently-launched Passport rose by 28% to 6,140 units.
In January the automaker said it was targeting a 6% sales rise in US sales to 1,510,000 vehicles in 2025, after volumes grew by 9% to 1,423,857 in 2024.
The automaker plans to launch the new Acura ADX in the first half of 2025, while a new Acura RSX battery-powered SUV – based on the Acura Performance EV Concept, is scheduled to go into production in Ohio by the end of 2025. The Integra will also get a facelift this year to help maintain strong sales.
In 2026, the company also plans to put into production in Ohio two new 0-Series battery electric vehicle (BEV) models it unveiled at the Consumer Electronics Show (CES) in Las Vegas in January.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
