American Honda Motor reported total July sales of 150,980 Honda and Acura vehicles, driven by the success of core models even as tight supplies of certain products contributed to a slight decrease of 1.2% vs. July 2016. Combined sales of Honda and Acura cars were up 1.9% on sales of 76,468, while combined trucks decreased 4.2% on sales of 74,512. Total Honda Division sales decreased 1.7% on sales of 136,803. Honda Division cars gained 2.8% with 72,557 vehicles sold in July, and Honda trucks were down 6.2% on sales of 64,246 units due mostly to limited inventory. Acura Division sales were up 3.7% in July on sales of 14,177 vehicles, with trucks rising 11.3% on sales of 10,266 for a new July record, and cars down by 12.2% on sales of 3,911 units.

Honda
Well-balanced sales of both cars and trucks were a familiar theme for the Honda Division in July. Despite tight supplies of Odyssey and certain CR-V, Pilot and Ridgeline models, Honda truck sales managed a solid showing against a record July 2016, with HR-V having its best month ever and CR-V surpassing 30,000 units for the month. Civic and Accord continued to show strength with sales above 30,000 units, with the hot new Civic Type R and Si variants bringing renewed energy to the showroom, helping overall Civic sales to a new July record.

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HR-V set a new all-time monthly record, gaining 32.3% on sales of 9,779.
Civic sales reached 36,683 for a new July record, rising 11.3% for the month.
Accord continued to show strength in July, surpassing 30K sales for the month.
“Honda is the outlier in the industry in that we see solid demand for our products rather than demand for incentives to buy them,” said Jeff Conrad, senior vice president of the Automobile Division of American Honda. “With models like Civic, Accord, CR-V, HR-V and Odyssey, each number one in their segments in retail sales for the first half of 2017, our position continues to get stronger.”

Acura
Gateway models drove Acura’s success in July, with RDX setting a new July mark to lift Acura trucks to a new record for the month, and ILX gaining 10% for the month as Acura’s gateway sports sedan showed a second consecutive monthly increase. TLX continued to sell well in July with the A-Spec model drawing showroom interest, but tight supplies due to strong sales the past two months limited total TLX sales in July. 

Acura trucks set new July mark, gaining 11.3% on sales of 10,266 vehicles.
RDX sales set a new July record with a 28.2% gain on sales of 5,539.
ILX sales rose for the second straight month, up 10.1% in July on sales of 1,322 units.
“In the face of increased fleet sales in the luxury market we continue to focus on the growing momentum of the Acura brand with retail customers,” said Jon Ikeda, vice president and general manager of the Acura division. “We’re excited with the drawing power of our products and the sales success of our gateway models to millennial buyers shows that our product and marketing direction is beginning to pay dividends.”

American Honda vehicle sales for July 2017

  • American Honda Total: July 2017 – 150,980 units; July 2016 – 152,799 units; DSR change – 2.8%; MoM change – (-)1.2%; YTD 2017 – 942,866 units; YTD 2016 – 945,154 units; DSR change – 0.3%; MoM change – (-)0.2%
  • Total Car Sales: July 2017 – 76,468 units; July 2016 – 75,059 units; DSR change – 6.0%; MoM change – 1.9%; YTD 2017 – 464,535 units; YTD 2016 – 490,994 units; DSR change – (-)4.9%; MoM change – (-)5.4%
  • Total Truck Sales: July 2017 – 74,512 units; July 2016 – 77,740 units; DSR change – (-)0.3%; MoM change – (-)4.2%; YTD 2017 – 478,331 units; YTD 2016 – 454,160 units; DSR change – 5.9%; MoM change – 5.3%
  • Honda Total Car Sales: July 2017 – 72,557 units; July 2016 – 70,607 units; DSR change – 6.9%; MoM change – 2.8%; YTD 2017 – 435,577 units; YTD 2016 – 458,439 units; DSR change – (-)4.5%; MoM change – (-)5%
  • Honda Total Truck Sales: July 2017 – 64,246 units; July 2016 – 68,518 units; DSR change – (-)2.5%; MoM change – (-)6.2%; YTD 2017 – 419,241 units; YTD 2016 – 394,047 units; DSR change – 7.0%; MoM change – 6.4%
  • Acura Car Sales: July 2017 – 3,911 units; July 2016 – 4,452 units; DSR change – (-)8.6%; MoM change – (-)12.2%; YTD 2017 – 28,958 units; YTD 2016 – 32,555 units; DSR change – (-)10.5%; MoM change – (-)11%
  • Acura Truck Sales: July 2017 – 10,266 units; July 2016 – 9,222 units; DSR change – 15.8%; MoM change – 11.3%; YTD 2017 – 59,090 units; YTD 2016 – 60,113 units; DSR change – (-)1.1%; MoM change – (-)1.7%
  • Total Domestic Car Sales: July 2017 – 65,976 units; July 2016 – 69,017 units; DSR change – (-)0.6%; MoM change – (-)4.4%; YTD 2017 – 382,502 units; YTD 2016 – 457,685 units; DSR change – (-)16%; MoM change – (-)16.4%
  • Honda Division: July 2017 – 62,129 units; July 2016 – 64,671 units; DSR change – (-)0.1%; MoM change – (-)3.9%; YTD 2017 – 354,163 units; YTD 2016 – 425,966 units; DSR change – (-)16.4%; MoM change – (-)16.9%
  • Acura Division: July 2017 – 3,847 units; July 2016 – 4,346 units; DSR change – (-)7.9%; MoM change – (-)11.5%; YTD 2017 – 28,339 units; YTD 2016 – 31,719 units; DSR change – (-)10.2%; MoM change – (-)10.7%
  • Total Domestic Truck Sales: July 2017 – 74,512 units; July 2016 – 77,740 units; DSR change – (-)0.3%; MoM change – (-)4.2%; YTD 2017 – 478,331 units; YTD 2016 – 454,160 units; DSR change – 5.9%; MoM change – 5.3%
  • Honda Division: July 2017 – 64,246 units; July 2016 – 68,518 units; DSR change – (-)2.5%; MoM change – (-)6.2%; YTD 2017 – 419,241 units; YTD 2016 – 394,047 units; DSR change – 7.0%; MoM change – 6.4%
  • Acura Division: July 2017 – 10,266 units; July 2016 – 9,222 units; DSR change – 15.8%; MoM change – 11.3%; YTD 2017 – 59,090 units; YTD 2016 – 60,113 units; DSR change – (-)1.1%; MoM change – (-)1.7%
  • Total Import Car Sales: July 2017 – 10,492 units; July 2016 – 6,042 units; DSR change – 80.6%; MoM change – 73.7%; YTD 2017 – 82,033 units; YTD 2016 – 33,309 units; DSR change – 147.7%; MoM change – 146.3%
  • Honda Division: July 2017 – 10,428 units; July 2016 – 5,936 units; DSR change – 82.7%; MoM change – 75.7%; YTD 2017 – 81,414 units; YTD 2016 – 32,473 units; DSR change – 152.1%; MoM change – 150.7%
  • Acura Division: July 2017 – 64 units; July 2016 – 106 units; DSR change – (-)37.2%; MoM change – (-)39.6%; YTD 2017 – 619 units; YTD 2016 – 836 units; DSR change – (-)25.5%; MoM change – (-)26%
  • Total Import Truck Sales: July 2017 – 0 units; July 2016 – 0 units; DSR change – 0.0%; MoM change – 0.0%; YTD 2017 – 0 units; YTD 2016 – 0 units; DSR change – 0.0%; MoM change – 0.0%
  • Honda Division: July 2017 – 0 units; July 2016 – 0 units; DSR change – 0.0%; MoM change – 0.0%; YTD 2017 – 0 units; YTD 2016 – 0 units; DSR change – 0.0%; MoM change – 0.0%
  • Acura Division: July 2017 – 0 units; July 2016 – 0 units; DSR change – 0.0%; MoM change – 0.0%; YTD 2017 – 0 units; YTD 2016 – 0 units; DSR change – 0.0%; MoM change – 0.0%

Model breakout by division

  • Honda Division Total: July 2017 – 136,803 units; July 2016 – 139,125 units; DSR change – 2.3%; MoM change – (-)1.7%; YTD 2017 – 854,818 units; YTD 2016 – 852,486 units; DSR change – 0.8%; MoM change – 0.3%
  • Accord: July 2017 – 30,903 units; July 2016 – 31,946 units; DSR change – 0.6%; MoM change – (-)3.3%; YTD 2017 – 190,994 units; YTD 2016 – 201,300 units; DSR change – (-)4.6%; MoM change – (-)5.1%
  • Civic: July 2017 – 36,683 units; July 2016 – 32,952 units; DSR change – 15.8%; MoM change – 11.3%; YTD 2017 – 212,446 units; YTD 2016 – 222,792 units; DSR change – (-)4.1%; MoM change – (-)4.6%
  • Clarity BEV: July 2017 – 34 units; July 2016 – 0 units; DSR change – 0.0%; MoM change – 0.0%; YTD 2017 – 34 units; YTD 2016 – 0 units; DSR change – 0.0%; MoM change – 0.0%
  • Clarity FCV: July 2017 – 82 units; July 2016 – 0 units; DSR change – 0.0%; MoM change – 0.0%; YTD 2017 – 376 units; YTD 2016 – 0 units; DSR change – 0.0%; MoM change – 0.0%
  • CR-Z: July 2017 – 50 units; July 2016 – 272 units; DSR change – (-)80.9%; MoM change – (-)81.6%; YTD 2017 – 598 units; YTD 2016 – 1,477 units; DSR change – (-)59.3%; MoM change – (-)59.5%
  • FIT: July 2017 – 4,804 units; July 2016 – 5,432 units; DSR change – (-)8%; MoM change – (-)11.6%; YTD 2017 – 31,126 units; YTD 2016 – 32,817 units; DSR change – (-)4.6%; MoM change – (-)5.2%
  • Insight: July 2017 – 1 units; July 2016 – 5 units; DSR change – (-)79.2%; MoM change – (-)80%; YTD 2017 – 3 units; YTD 2016 – 53 units; DSR change – (-)94.3%; MoM change – (-)94.3%
  • Crosstour: July 2017 – 1 units; July 2016 – 11 units; DSR change – (-)90.5%; MoM change – (-)90.9%; YTD 2017 – 5 units; YTD 2016 – 713 units; DSR change – (-)99.3%; MoM change – (-)99.3%
  • CR-V: July 2017 – 31,761 units; July 2016 – 36,017 units; DSR change – (-)8.3%; MoM change – (-)11.8%; YTD 2017 – 219,017 units; YTD 2016 – 195,092 units; DSR change – 12.9%; MoM change – 12.3%
  • HR-V: July 2017 – 9,779 units; July 2016 – 7,394 units; DSR change – 37.5%; MoM change – 32.3%; YTD 2017 – 56,407 units; YTD 2016 – 43,837 units; DSR change – 29.4%; MoM change – 28.7%
  • Odyssey: July 2017 – 10,134 units; July 2016 – 11,228 units; DSR change – (-)6.1%; MoM change – (-)9.7%; YTD 2017 – 58,290 units; YTD 2016 – 75,889 units; DSR change – (-)22.8%; MoM change – (-)23.2%
  • Pilot: July 2017 – 9,985 units; July 2016 – 10,350 units; DSR change – 0.3%; MoM change – (-)3.5%; YTD 2017 – 64,340 units; YTD 2016 – 72,524 units; DSR change – (-)10.8%; MoM change – (-)11.3%
  • Ridgeline: July 2017 – 2,586 units; July 2016 – 3,518 units; DSR change – (-)23.6%; MoM change – (-)26.5%; YTD 2017 – 21,182 units; YTD 2016 – 5,992 units; DSR change – 255.5%; MoM change – 253.5%
    • Memo: Accord FHEV: July 2017 – 2,007 units; July 2016 – 565 units; DSR change – 269.4%; MoM change – 255.2%; YTD 2017 – 12,990 units; YTD 2016 – 830 units; DSR change – 1473.9%; MoM change – 1465.1%
    • Memo: Civic Hybrid: July 2017 – 2 units; July 2016 – 60 units; DSR change – (-)96.5%; MoM change – (-)96.7%; YTD 2017 – 58 units; YTD 2016 – 767 units; DSR change – (-)92.4%; MoM change – (-)92.4%?
  • ??Acura Division Total: July 2017 – 14,177 units; July 2016 – 13,674 units; DSR change – 7.8%; MoM change – 3.7%; YTD 2017 – 88,048 units; YTD 2016 – 92,668 units; DSR change – (-)4.4%; MoM change – (-)5%
  • ILX: July 2017 – 1,322 units; July 2016 – 1,201 units; DSR change – 14.5%; MoM change – 10.1%; YTD 2017 – 6,471 units; YTD 2016 – 9,659 units; DSR change – (-)32.6%; MoM change – (-)33%
  • NSX: July 2017 – 30 units; July 2016 – 21 units; DSR change – 48.6%; MoM change – 42.9%; YTD 2017 – 308 units; YTD 2016 – 23 units; DSR change – 1246.7%; MoM change – 1239.1%
  • RLX / RL: July 2017 – 64 units; July 2016 – 106 units; DSR change – (-)37.2%; MoM change – (-)39.6%; YTD 2017 – 619 units; YTD 2016 – 833 units; DSR change – (-)25.3%; MoM change – (-)25.7%
  • TLX: July 2017 – 2,495 units; July 2016 – 3,124 units; DSR change – (-)16.9%; MoM change – (-)20.1%; YTD 2017 – 21,560 units; YTD 2016 – 22,037 units; DSR change – (-)1.6%; MoM change – (-)2.2%
  • TSX: July 2017 – 0 units; July 2016 – 0 units; DSR change – 0.0%; MoM change – 0.0%; YTD 2017 – 0 units; YTD 2016 – 3 units; DSR change – (-)100%; MoM change – (-)100%
  • MDX: July 2017 – 4,727 units; July 2016 – 4,902 units; DSR change – 0.3%; MoM change – (-)3.6%; YTD 2017 – 28,282 units; YTD 2016 – 29,517 units; DSR change – (-)3.6%; MoM change – (-)4.2%
  • RDX: July 2017 – 5,539 units; July 2016 – 4,320 units; DSR change – 33.3%; MoM change – 28.2%; YTD 2017 – 30,808 units; YTD 2016 – 30,596 units; DSR change – 1.3%; MoM change – 0.7%
    • Memo: ILX Hybrid: July 2017 – 0 units; July 2016 – 0 units; DSR change – 0.0%; MoM change – 0.0%; YTD 2017 – 0 units; YTD 2016 – 1 units; DSR change – (-)100%; MoM change – (-)100%
    • Memo: RLX Hybrid: July 2017 – 10 units; July 2016 – 11 units; DSR change – (-)5.5%; MoM change – (-)9.1%; YTD 2017 – 130 units; YTD 2016 – 115 units; DSR change – 13.7%; MoM change – 13.0%
    • Memo: MDX Hybrid: July 2017 – 251 units; July 2016 – 0 units; DSR change – 0.0%; MoM change – 0.0%; YTD 2017 – 619 units; YTD 2016 – 0 units; DSR change – 0.0%; MoM change – 0.0%

Selling Days: July 2017 – 25 days; July 2016 – 26 days; YTD 2017 – 177 days; YTD 2016 – 178 days
Hybrid: July 2017 – 2,351 units; July 2016 – 934 units; DSR change – 161.8%; MoM change – 151.7%; YTD 2017 – 14,706 units; YTD 2016 – 3,266 units; DSR change – 352.8%; MoM change – 350.3%

Andreas Strasser

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