American Honda, the US subsidiary of Japanese automaker Honda Motor, announced that it sold a total of 108,162 vehicles in the US in February 2026, up by 1.1% year-on-year despite “the impact of major winter storms in the Northeast” of the country during the month. The company said it enjoyed “balanced” sales of SUVs, passenger cars, and electrified models.
Sales under the Honda brand rose by 0.6% to 97,226 units last month, underpinned by record sales of hybrid-electric models and strong demand for SUVs and passenger cars. The company said it sold 30,671 hybrid versions of the CR-V, Accord, and Civic models, along with 515 units of the newly launched Prelude hybrid sports coupe.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
A further 10,936 vehicles were sold under the company’s upmarket Acura brand, representing a 17% year-on-year rise, including 8,800 SUVs.
In the first two months of 2026, American Honda reported a 1.5% sales increase to 206,756 units, including a 0.6% increase in Honda-branded sales to 186,801 units and an almost 11% increase in sales under the Acura brand to 19,955 units.
The best-selling Honda model year-to-date was the CR-V with 58,644 units, followed by the Civic compact sedan with 34,788 units and the Accord with 23,705 units. The MDX was the best-selling model under the Acura brand in this period with 6,656 units, followed by the ADX and RDX models with 5,217 units and 4,185 units, respectively.
