Harman has opened its new North American Automotive Headquarters in Novi, Michigan, focusing on connected car, audio and cloud technologies.

“The opening of our new North American Automotive Headquarters signifies Harman’s drive to accelerate innovation in Automotive and also the future metro Detroit is forging as an epicentre of the connected car and autonomous driving,” said Harman chairman, president and CEO, Dinesh Paliwal.

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“The location of [the] Harman facility underscores the wealth of talent in the region and the importance of proximity to our customers and partners.

“We are proud to be a part of the Novi community and eager to continue our collaborations with the top American automakers to create smart, solutions for the best driving experience.”

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