General Motors continued its new product offensive in China this week with the launch new SUV models in a bid to reverse its recent sharp sales decline.
These new models were part of the carmaker's previously-announced plans to launch 20 new and revised models in the country in 2019.
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Its sales in China deteriorated significantly in the third quarter of 2019, with deliveries falling by 17.5% to 689,531 units, although its cumulative nine-month sales were down by just 7.4% at 2,481,107 units compared with an overall market decline of close to 12%.
GM continued to strengthen its Buick SUV line-up in the country with the launch of the Enclave and Enclave Avenir full-size models and the revised 2020 Envision midsize range.
This followed the July launch of the Encore compact SUV range, giving the Buick brand a much stronger presence in this key growth segment of the market.
GM noted it had sold 10m Buick vehicles in China since 1998 although Q3 sales were down over 20% at just under 200,000 units.
GM also launched the new Cadillac CT5 luxury midsize sedan in China this month, slotting in below the CT6 model full size model, to be followed later this year by the compact CT4.
Cadillac has continued to perform strongly in China this year despite the overall market weakness with deliveries up by 8.3% at 162,000 units in the first nine months of 2019.
