Citroen France managing director Xavier Chardon is to be the new head of sales for Europe of the Volkswagen passenger cars brand from 1 January 2012.

Chardon will succeed Alain Favey, who will be transferring to Salzburg as CEO of Porsche Holding.

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Chardon started his career in marketing with Citroën Italy in 1994 before joining the Citroën sales team in France a year later. He became price and product manager for western Europe in 1999. From 2001 to 2007 he was managing director in Denmark and Germany and subsequently became head of Marketing and PR in France.

He has headed Citroën in France since April 2009.

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