Contrary to reports last week, Volkswagen has chosen Chattanooga in Tennessee (immortalised in the Glen Miller ‘choo choo’ song) for its new US factory.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Reports from Germany said the US$1bn (EUR620m) assembly plant would be able to build 150,000 units a year.


VW CEO Martin Winterkorn was quoted as saying the plant would help boost VW brand sales in the US to 800,000 units by 2018 by building a new mid-size sedan tailored for that market.


Earlier reports suggest VW would base a cheaper car for the US on its current Passat (sourced from Germany) and slot it in between that and the Mexican-built Jetta. Both current models are seen as too expensive in their respective classes.


Tennessee state has called a press conference for late Tuesday (UK time) attended by its governor Phil Bredesen and VW Group America chief Stefan Jacoby, plus the usual roster of state and local officials, for a “joint economic development announcement”.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact