DaimlerChrysler’s Smart division has given the British ‘Project Kimber’ consortium the green light to build its roadster and roadster-coupe once they are discontinued by the German-US automaker.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


A contract for the licence to redesign, produce and sell the former smart models will be drawn up within the next few months, DC said in a statement on Monday.


The British consortium will sell the vehicles under a different brand, probably reviving one of the famous ‘MG Rover’ sportscar brands, according to recent press speculation.


DaimlerChrysler said smart and the British consortium signed a memorandum of understanding (MoU) last Friday, 17 February.


The MoU also includes the consortium’s intention to purchase production equipment for both models no longer needed by smart.


Smart last year decided to axe the roadster and roadster-coupe models as part of a major restructuring.


Final, limited-production versions dubbed ‘collectors edition’ will be displayed at the Geneva motor show at the end of this month.


Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact