BMW Group sold 123,276 cars in January, a record for the month and 9.9% more than the same month last year.
The growth was spread across all continents, said sales and marketing chief Ian Robertson. “We remain true to our strategy of balanced sales across the globe,” he said.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
“Looking ahead, we expect the headwinds in Europe to remain, however we are confident of healthy sales growth in other regions, especially Asia and the Americas. With new models arriving this year to enhance our already successful portfolio, we are aiming for further growth in BMW Group worldwide sales in 2013 and are targeting a new all-time high for the third consecutive year,” added Robertson.
Group sales in Europe were up 8% at 50,594; in Asia sales were up 18.4% at 43,114 and in the Americas sales were up 2.5% at 25,021.
BMW brand sales were up 11.5% at 107,276, the strongest January in the marque’s history and the first time the 100,000 sales barrier has been broken.
Mini sales were up 0.6% at 15,864, another record for the month, helped by a 20% jump in China to 1,800 vehicles.
