Bloomberg reports that Porsche AG shares declined by 4.5% this morning on warnings that the company faces high product development costs that will dent profits.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The carmaker, widely admired as the industry’s most profitable, warned that development costs for the new Panamera car and a hybrid engine for the Cayenne sport-utility will be a burden for profit.


“It is clear that starting in this year of business we will be incurring enormous development expenditure on the Panamera project and the hybrid drive in the Cayenne,” Chief Executive Officer Wendelin Wiedeking said at a press conference today in Stuttgart, according to Bloomberg.


Inflation, higher oil prices and ‘not exactly thrilling’ economic growth are additional burdens on growth, Wiedeking added.


The shares fell as much as 29.26 euros, or 4.5%, to EUR 625.74 and were down 3.8% at 10:55 a.m. in Frankfurt, Bloomberg said. The stock, which fell 12% on September 26 following the announcement to purchase the Volkswagen stake, has gained 34% so far this year.


Porsche expects vehicle sales and revenue to grow in the current year after the company introduced new versions of the Boxster and 911 models last year as well as an its Boxster-derived Cayman this year. Four-month revenue rose 6.7% to EUR2.02 billion, while vehicle sales increased 8.5% to 25,635 units.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact