General Motors’ European unit, Opel, may break even before its 2016 deadline, media reports on Monday said.

According to Reuters, the Wall Street Journal interviewed Opel CEO, Karl-Thomas Neumann who said he did not rule out an earlier return to profitability though he was sticking to his official target to return the brand to break-even in 2016.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Analysts have suggested that Opel could turn profitable as early as next year, the WSJ said.

“If everything goes well, theoretically that can’t be ruled out,” Neumann was quoted as saying by the publication.

GM has lost some $18bn through Opel over the last 12 years and profit there is at the top of GM CEO Mary Barra’s to-do list, analysts have said.

GM announced plans in April last year to spend EUR4bn (US$5.5bn) by 2016 in Germany and Europe to overhaul Opel’s ageing product range with 23 new products and 13 new engines.

“We’re careful now with new investment and are trying to understand and monitor the situation as it develops,” Neumann was quoted as saying in the report. “Of course, [the development of the] Russian economy is a cause of concern,” he added.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact