Volkswagen will call its all new pick-up, scheduled to go in to production in Argentina later this year, the Amarok, a name which means ‘wolf’ in the language of the Inut Eskimo people who live in northern Canada and Greenland.
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Stephan Schaller, CEO of Volkswagen Commercial Vehicles, said: “‘We took great care selecting this name, which can be used globally and is meant to invoke positive associations in all relevant international markets.” The name also translates into ‘he loves stones’ in the languages spoken in South America.
The all new pick-up, first seen as a concept last year, will be launched as a double-cab model with four-wheel drive, while a single-cab version will be introduced later. It will be powered by VW’s next generation common rail turbo diesel engines.
The Amarok will be assembled at the Pacheco plant near Buenos Aires and launched first in South America in early 2010, followed by Central America in spring 2010, then Russia and Europe in the summer, as well as Africa and Australia.
