Hyundai Motor Company has appointed Allan Rushforth (48) as the new Vice President of Hyundai Motor Europe.

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In this position Rushforth will be responsible for all European sales, after sales and marketing activities.


With over 25 years of automotive experience, Rushforth, a native of the UK has previously held senior positions with the Volkswagen, Audi and Land Rover brands as well as with BMW, with whom he spent three years based in Seoul, South Korea.


Hyundai Motor Europe stressed the significance of this appointment and their confidence that in his role as Vice President, Rushforth would play an important part in helping Hyundai to enhance brand image and grow market share in Europe.

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