Mercedes-Benz will display a new ‘crossover’ concept at this year’s International Commercial Vehicle Fair (IAA) in Hanover at the end of September.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The Activity study is said to combine American styling with European dimensions and is based on the Mercedes-Benz Vito van and Viano MPV. Unlike the US definition of crossover – a blend of station wagon, minivan and SUV, the German vehicle combines features of a van, pickup truck and SUV.


 “The concept vehicle combines professional, day-to-day and recreational driving – ideal for sporty, active people who require a spacious and practical, multifunctional vehicle,” Mercedes said. “The prominent front apron is reminiscent of an off-roader, for example, expressing an inclination towards outdoor activities in the same way as the structured aluminium sideliners and door panels.”


Rear seat access is via wide sliding doors – a claimed innovation in the pick-up segment. The same applies to the variability of the loading platform: while the overall length is limited to the city-compatible 4.99 metres of Mercedes’ long-body production Viano van for normal operations, an extending section stretches the Activity to 5.7m when required.


The interior features lava red leather upholstery and a glass sliding roof. The concept has a 160kW V6 petrol engine and 19-inch wheels.


Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact