MAN is concentrating its activities in the Middle East around a new outlet in Dubai.
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Representing the entire group, and situated in the Dubai airport free zone, MAN House Dubai will become the sales and service hub for 16 countries – from Yemen to Saudi Arabia and Jordan.
“Our new MAN House is the logical expansion of our already strong position in the Middle East,” said Håkan Samuelsson, the truck maker’s CEO, at a press conference in Dubai.
The company has established such outlets in each of its main regions – the Middle East, Asia (Beijing), Latin America and Africa. Managed by MAN Ferrostaal, a shared sales and service platform is being set up for the companies in the group, which will give customers easier access to products worldwide. The company plans to establish further bases in other growing regions during the next few years.
MAN said it has received contracts from the region worth over EUR1.5bn including a deal with Dubai Road Transport Authority to supply about 400 city buses. With sales of over 1,500 trucks a year, the firm claims to be the market leader among European suppliers in the United Arab Emirates, a position it also holds in Oman and Bahrain. In Saudi Arabia and Qatar, it is already the second largest brand.
