Tesla will sell 10,000 cars a year in Germany by 2015 as it builds a network of charging stations, chief executive Elon Musk has told a German newspaper.

Musk told Welt am Sonntag: “I have confidence in the German consumer. Our fast charging stations should cover around half of Germany by the end of March 2014 and the entire country by the end of 2014.”

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He added that he expected 25 Tesla dealerships in Germany by the end of next year. The company’s Model S went on sale in Europe in August, and even overtook Volkswagen’s Golf as the best selling car in Norway in September.

Even 10,000 vehicles would only represent a small fraction of the German market. Main industry association VDA expects sales to reach between 2.9-3m cars this year from 3.08m in 2012, and keep hovering at around the 3m mark for some years.

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