Mercedes-Benz sold over 1.5m cars worldwide last year and ended 2013 on a high with the highest December sales in the company’s history.
A total of 1,562,472 sales globally, including Smart, represented a 9.7% increase over 2012 and in December the Mercedes brand delivered 139,180 cars.
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Dieter Zetsche, CEO of Daimler and head of Mercedes-Benz cars, said: “Our growth strategy is working. In particular in Europe and the US we were able to gain further market shares. The double-digit sales increase in China shows: We are on the right track here as well.”
Sales and marketing chief Ola Källenius, added: “With our marketing and sales strategy ‘Mercedes-Benz 2020 – Best Customer Experience’ we focus even more strongly on what our customers want. In this respect we have already achieved a lot in the past year: Modern inner city concepts and an intensified digital presence have brought us even closer to the customer. We will persistently continue on this path in this year.”
In the US, Mercedes recorded a double-digit sales increase, up 14% and sold 312,534 vehicles in its largest market. The brand also generated record sales in Canada and Mexico. In China, Mercedes-Benz performance was improved by bundling the marketing and sales activities under the umbrella of Beijing Mercedes-Benz Sales Service.
It delivered 218,045 cars in China in 2013, an increase of 11% over the previous year. In Europe sales increased almost 6% to 660,566 vehicles achieving sales records in Great Britain, up 19.6%, Belgium (+17.3%) and Turkey (+57.3%).
In Germany, Mercedes delivered 255,238 vehicles, down from 261,083 in 2012, although in a shrinking market.
