Like larger prestige-brand rivals BMW and Mercedes, Mazda Motor Europe set a September record for volume, at 31,600 units, up 7.2% year-on-year and 2,100. Year-to-date volume was up 13% to 236,500 units.
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
All markets contributed to the record September, with five setting all-time or September records. In Russia, sales were almost 3,500 units for the month, the highest volume for a single month in that market’s history, and 51% up on last September.
The UK, which also includes right-hand-drive Cyprus and Malta in the Mazda counting-house, was the automaker’s largest market in Europe last month as volume (9,400 units) and market share records (estimated 2.0%) were set as sales rose 4%. France recorded its best September volume ever, at 1,560 units, up 43% year-on-year. Spain sold 1,200 vehicles and achieved a predicted market share of 0.9%, both September records, while increasing sales 9% year-on-year.
In Portugal, sales were up 34%, with two September records recorded – for volume, at 280 units, and for market share, estimated to be 1.5%. Mazda Germany had another excellent month, with volume up 11% to 6,444. In Austria (which also includes south eastern European countries) Mazda sold more than 2,100 vehicles last month, up 19%, and in Italy it sold 1,900 vehicles, up about 0.5% year-on-year.
Finland (incl. all three Baltic countries) and Sweden, were up 48 and 19% respectively; Ireland was up 38%, Belgium up 10%, the Czech Republic and Slovakia, up 2.5% and Hungary, up 2% year-on-year.
