Despite slow car sales across Europe, Mazda defied the downwards trend with volume up 31% in July and August compared with the same period last year.
Calendar year to date sales of 97,025 vehicles to the end of August were up more than 11% – which Mazda Europe claimed was the biggest gain among volume manufacturers in the region. The brand was one of only a handful of volume carmakers to see growth over the summer in a market heading for its sixth consecutive year of contraction.
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The company’s market share rose to 1.2% year to date and 1.4% in August alone, up in both cases from 1% in 2012, with the increase fueled by higher sales of the CX-5 and recently redesigned 6.
Mazda Motor Europe COO Phil Waring said: “Mazda is on a roll. Growth of 11% in an industry that is down more than 5% is a great success and as unconventional as the direction we’ve taken with our cars.”
