Kia Motors Europe has appointed Artur Martins, formerly of VW in Brazil, as Vice President of Marketing with immediate effect.

Martins joins Kia from his recent role as Marketing Executive Manager for Volkswagen in Brazil and brings with him plenty of automotive industry experience.

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Before moving to Brazil in 2011, the 41-year-old Portuguese national spent 16 years leading marketing programmes for major motor manufacturers, including Fiat in Portugal, and subsequently for Alfa Romeo, Toyota and SEAT in Spain.

Welcoming Martins to Kia Motors Europe, Chief Operating Officer Michael Cole said: “Artur brings impressive automotive marketing experience gained in Europe and around the world, and I’m looking forward to working with him to develop and evolve Kia’s strategy. Kia has successfully marketed itself as a young-at-heart brand to European consumers in recent years, and we’re confident that Artur will lead the development of an even more positive, youthful vision of the brand in the years to come.”

Martins replaces Benny Oeyen.

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