As the race for Opel enters a critical phase in which the German government chooses a preferred bidder, analysts are concluding that the political backdrop in Germany and the need for concessions on capacity reductions threatens to undermine the benefits that a Fiat-Opel merger could bring.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Sabine Blümel, analyst with Creative Global Investments (LLC), told just-auto today that the pressures for concessions on jobs and plant closures in Germany would devalue what she believes is a ‘compelling case’ for a merger between the two groups.


Blümel draws attention to structural overcapacity in Europe and the opportunity that the overlap on product offerings between the two groups creates.


“In view of the great overlap between the two in terms of product offering and structural overcapacity, only drastic actions would generate benefits from an alliance between Fiat and GM Europe,” she says.


“This is an opportunity to cut overall structural overcapacity in Europe, estimated at almost 6m units. Unfortunately, the role of government in deciding the fate of Opel means that the overcapacity issue is less likely to be faced up to decisively,” Blümel maintains.


And she also warns that the public funds directed at the new Opel organisation will amount to a distortion of competition.


“Any subsidies for Opel must surely put the firm’s main competitors at a disadvantage and will likely lead to further demands elsewhere for still greater support from Europe’s taxpayers.”


Dave Leggett

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact