General Motors European chief has said the company would not close any factories on this side of the Atlantic “unless an asteroid hits the earth”.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


In an interview with an auto trade paper, GM Europe president Carl-Peter Forster said no factory closures were planned despite the economic downturn which had seen GME record a loss of GBP700m before tax during the third quarter.


Forster told the paper: “If the world stops tomorrow, no cars are sold and an asteroid hits the earth and it is dark for the next 10 years. That is the environment where we would have to consider plant shut-downs.”


GM’s European operations have nonetheless been told to shave almost GBP500 million from their costs and Forster said he would be speaking to worker representatives to find ways to cut production without further temporary shut-downs.


GME temporarily idled nearly all of its European factories during October to cut production by 40,000 vehicles.


Last week in the USA, GM said it was weeks, not months, from running out of cash having ended the third quarter with about GBP8.5bn in cash. It needs at least GBP7bn to GBP9bn to operate and pay bills and is burning cash at a rate of more than GBP1.3bn a month.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Neonode has won the Innovation Award for Driver Monitoring Software for its camera-based, MultiSensing®-powered solution that delivers precise hands-on-wheel detection, regulatory-ready safety performance and low-footprint integration. Discover how Neonode is redefining driver monitoring, UX and compliance for next-generation semi-autonomous vehicles.

Discover the Impact