According to data from the German vehicle manufacturers trade association, Verband der Automobilindustrie (VDA), German vehicle manufacturers increased their market share in the US to 6.4% in the first eight months of this year, with sales of 629,000 light vehicles (up 1% compared to a year earlier).
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Asian brands saw their sales fall 3%, while US brands sold 19% fewer vehicles in August and saw their market share fall by 4%.
O the German light vehicles sold so far this year, 520,000 were in the high value passenger car segment – an increase of 3% in a market that was 2% down. This means that the German brands managed to increase their share of the US car market to over 10%. German light truck sales fell 7% in a market that was 19% down.
The US light vehicle market was down 11% overall in the first eight months.
In August itself German brands also did relatively well. The light truck market fell 15% in the month, while German brands sold just 2% fewer vehicles. The German share of the passenger car market was 10.7% in the month.
