Ford of Europe has begun the production of the new Fiesta ECOnetic Technology, its most fuel-efficient car ever, at its Cologne plant.
Ford says that the car offers fuel economy of 3.3l/100km (86.5mpg) and CO2 emissions of just 87g/km.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The car is powered by a 95PS 1.6-litre Duratorq TDCi diesel engine and provides 205Nm of torque; it will be available in three-door and five-door form and in a variety of trim levels, depending on market.
“Fiesta is already hugely successful across Europe and the ECOnetic Technology model takes its fuel efficiency and low-CO2 offering to another level,” said Stephen Odell, CEO and chairman, Ford of Europe. “Customers can be assured these significant gains have been achieved without compromising the great driving quality for which Ford is famous.”
The new model showcases Ford ECOnetic Technology elements such as Auto-Start-Stop, Smart Regenerative Charging, Eco Mode and shift indicator light. It also benefits from a bespoke engine calibration and optimised gear ratios. A lower suspension, undershield and wheel deflectors as well as low-rolling resistance tyres are used to further reduce driving resistances.
Ford says that half of all Ford cars sold in Europe will carry the ECOnetic Technology badge by the end of 2012 and that will increase to two-thirds in 2013 – a part of Ford’s commitment to reduce CO2 emissions of its cars by 30 percent between 2006 and 2020.
