Sales of Ford vehicles rose 9.2% year on year in January and was almost double the industry growth of 4.7% in the key 20 European markets the automaker tracks.
January was the eighth consecutive month of sales growth for the company. All key market shares – total, retail and commercial vehicle market shares – rose.
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Share of the total vehicle market was 7.5%, up 0.3%. Share of the retail market – sales to private customers – was 7.8%, up 0.4% and the 12th straight month of retail share growth. Commercial vehicle market share was 10.4%, up 0.9% – the highest level since 1998.
“Our sales and share growth – particularly in the higher value retail segment of the market – speak to the strength of our new vehicles and products,” said marketing, sales and service chief Roelant de Waard. “We’ve launched 11 new vehicles over the past 15 months, and we’ll launch more than 10 additional new vehicles in 2014 alone.”
Sales to European retail and fleet customers increased 4% to 78% of total sales – 6% above industry average. Ford sales to rentals and dealer registrations declined to 22% from 28% in 2013.
Ford sold 80,800 vehicles in the Euro 20 region and 90,700 across all of its 50 European markets in January.
It extended its market leadership in the UK – its largest European market – with a total vehicle sales increase of 11%, and a share gain of 0.6% to 15.3%. In Germany, sales increased by 38%, driving the company’s total market share up 1.6% to 7.4%.
Ford will launch more than 10 new vehicles in 2014, including the Tourneo Courier, Transit Courier, Transit, Mondeo family and the C-Max Energi plug-in-hybrid.
