Ford on Monday said it had increased its market share in its 19 major European markets by 0.2 percentage points in May to 9.2%. Year to date, market share was 9.2%, up from 8.7% in the same period last year.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The company said increased its share in 11 out of its 19 main markets in May, and in 18 out of its 19 main markets year to date. Total vehicle sales in May were 118,300, 10.6% below May 2008, but a significantly lesser decline than that expected to have been experienced by the overall new vehicle market in Europe.
“We are already seeing promising signs that the scrappage bonuses introduced in Spain and the UK in mid-May are beginning to gain traction, and we hope they will further stimulate demand in those markets in the coming months. We’d like to see other countries following suit and, where necessary, existing schemes expanded to include commercial vehicles in addition to cars,” said sales and marketing chief said Ingvar Sviggum.
Britain remained Ford’s leading European market, and its second largest global market in May with 26,200 new vehicles sold.
Ford said the newly-introduced scrappage scheme added 3,800 registrations to its tally.
