Volkswagen will have difficulty breaking even in North America next year if exchange rates remain at current levels, Volkswagen head Bernd Pischetsrieder reportedly told analysts.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


According to Reuters, Pischetsrieder had earlier sounded a warning note on the outlook for its US business for this year, saying there is a “very high” risk that its loss in the United States will widen in the second half of this year, from almost half a billion euros in the first six months.


The news agency noted that Volkswagen posted operating profit for the first half of 2004 at €979 million, down 19.8%, while its North American business posted an operating loss of €503 million.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact