Audi says it may not now hit its target of achieving 1.5m sales a year by 2015 because of the current global downturn.
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Sales chief Peter Schwarzenbauer told Bloomberg News that he expected to see the company’s sales drop 10% this year to 900,000 vehicles, knocking its 1.5m target back a year or possibly two.
He said: “Whether it will now take one or two years longer doesn’t make much of a difference.” Audi aims to expand its lineup to 40 models by 2015 from 32 as of mid-2009.
Last year the company sold a record 1m vehicles, up 4% on 2007. Last month Audi’s sales fell 6% from a year earlier to 82,800 vehicles, and five-month deliveries dropped 12% to 374,750.
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